Quick commerce (India)
- Pincode-level pricing and availability
- Hourly refresh where competitive urgency demands it
- Dark store inventory patterns
FMCG & Consumer Goods Intelligence
One Platform. Every Retail Channel. Every SKU.
Monitor retail changes across quick commerce, modern trade, DTC, and traditional trade with 99.5% verified accuracy.
The Problem
Consumer goods signals move in three channels at three speeds.
Channel fragmentation.
Quick commerce prices update hourly. Modern trade catalogs update daily. Traditional trade you learn about from your sales team's WhatsApp group two days later. A competitor's launch hits Blinkit at 6am, DMart at noon, and kirana stores by end of week. Building a unified channel view is the whole job, and every incumbent tool covers one channel well and the others poorly.
Trade promotion opacity.
Trade schemes — buy-one-get-one, pack-size bundles, distributor-side promotions, quick commerce app-only discounts — are visible on the store page but invisible in most competitive intelligence tools. Your team finds out from a distributor call. By then the scheme's been running for a week.
The traditional trade blindspot.
Kirana stores, distributor networks, and traditional trade represent 60-80% of FMCG sales in most emerging markets. Every measurement vendor covers modern trade. Almost none cover traditional trade signals at scale. The channel that matters most to your business is the one your intelligence tool sees least.
The Data Product
Verified FMCG signals. Structured, source-traceable, delivered decision-ready.
Every price, scheme, stock status, and sentiment record carries the verifier ID, the timestamp, the pincode, and the source URL. The audit trail is the SLA.
99.5% accuracy
List prices per SKU per channel, promotional schemes (BOGO, pack bundles, app-only offers), trade discount depth, cross-channel price arbitrage, currency-normalized comparisons.
Provenance
One verified record, end to end.
Every SKU record ships with the channel, the pincode, the source URL, the capture timestamp, the verifier ID, and the field-level checks. Provenance, not a promise.
Talk to ussku_record.json
{
"sku": "MRICO-PARACHUTE-100ML",
"product_name": "Parachute Coconut Oil 100ml Bottle",
"brand": "Parachute",
"manufacturer": "Marico Ltd",
"category": "Personal Care > Hair Oil",
"pack_size": "100ml",
"gtin": "8901030543210",
"channel": "quick_commerce",
"marketplace": "blinkit.com",
"pincode": "560001",
"current_price": "62.00",
"mrp": "68.00",
"promotional_scheme": "10% off on 3+ units",
"availability": "in_stock",
"delivery_promise": "10 minutes",
"seller": "Blinkit Fulfilled",
"review_count": 3247,
"rating": 4.4,
"captured_at": "2026-07-28T14:32:11Z",
"verifier_id": "hv-5218",
"source_url": "https://blinkit.com/prn/parachute-coconut-oil/prid/123456",
"verified_fields": ["current_price", "promotional_scheme", "availability", "delivery_promise"]
}Sources & Coverage
We monitor the sources that matter to your category.
Modern trade (global)
- India - Reliance Retail, DMart, Star Bazaar, More Retail, Spencer's
- United States - Walmart Grocery, Kroger, Amazon Fresh, Instacart, Target
- United Kingdom - Tesco, Sainsbury's, Asda, Morrisons, Ocado
- Southeast Asia - FairPrice (Singapore), Lotus's (Thailand)
DTC & brand.com
- Direct manufacturer sites and Shopify DTC brands
- Subscription boxes and replenishment programs
- India DTC: Mamaearth, MyGlamm, boAt, Wow Skin Science
- International DTC leaders for benchmark reference
Traditional trade signals & content
- Distributor apps and wholesale platforms (Udaan and adjacent public signals)
- Meesho for reseller signals
- Instagram Reels and YouTube unboxing velocity as a launch signal
- Trade press: Business Standard, Financial Express, The Hindu BusinessLine, Just Food, Foodnavigator
Who it's for
Built for the teams that run FMCG brands.
Brand & Marketing Teams
Track competitor launches, promotional schemes, and pack innovations across channels. Signals delivered to Salesforce or a marketing dashboard, mapped to your brand portfolio.
Trade Marketing & Sales
Modern trade catalog changes, quick commerce assortment shifts, competitor trade schemes. Cross-channel pricing arbitrage detection. Signals routed to your regional sales team's WhatsApp or your distributor portal.
Category Management
Competitive launches, delistings, and variant expansion by category. Structured data feed for category strategy reviews. Regional and pincode-level detail where it matters.
Insights & Analytics
Clean, verified competitor data across every channel. Feed your Nielsen supplement, your Kantar overlay, or your in-house data science stack. Pincode-level granularity where NielsenIQ doesn't reach.
Innovation & NPD
Track competitor launches from PR announcement to first-shelf availability. Consumer sentiment on new variants within days of launch. Structured input for stage-gate decisions.
How It Works
Four verbs. One engine.
Monitor
The engine continuously watches any web source you name. Portals, marketplaces, PDFs, filings, review sites, ad libraries. Configurable per industry, per source, per cadence. Durable workflows that survive failure and keep running.
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Detect
AI classifies every observed change. Price movement, new listings, structural change, sentiment shift, filings, launches. Every classification carries a confidence score. Low-confidence records route to human review. Verified accuracy runs at 99.5% at the field level, with verifier ID and timestamp on every record.
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Correlate
Detected signals join your live data. Your CRM, your warehouse, other Crawlify streams. Cross-signal correlation surfaces composite events. A price drop plus a new ad campaign plus a PDP rewrite reads as one repositioning signal, not three unrelated alerts.
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Act
Signals become actions. REST API, webhooks, warehouse writes, CRM updates, workflow triggers, Slack routing. On your schedule, in your systems, source-traceable end to end.
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Stage 1 of 4: Monitor
How It Compares
Where Crawlify fits in your FMCG intelligence stack.
| Capability | NielsenIQretail audit | Kantarbrand tracking | Bizomdistribution SFA | Crawlify |
|---|---|---|---|---|
| Modern trade panel coverage | Yes | Partial | Limited | Yes |
| Quick commerce coverage (India) | Panel-based, with lag | Limited | Partial | Near real-time, pincode-level |
| Pincode-level pricing signals | No | No | Yes | Yes |
| Trade promotion tracking | Aggregate | No | Partial | Per-scheme, per-channel |
| Launch monitoring (competitor NPD) | Panel lag | Panel lag | Yes | Near real-time |
| Consumer sentiment (reviews, social) | No | Survey-based | No | Yes |
| Traditional trade signals | Panel | Limited | SFA data | Public web signals only |
| Per-record provenance (verifier ID + timestamp) | No | No | No | 99.5% SLA |
| Delivery (Snowflake, S3, REST, webhooks, WhatsApp) | Managed | Managed | Yes | Yes |
| Pricing shape | Enterprise annual | Enterprise annual | Subscription per user | Scoped to sources and SKU set |
Use Cases
What FMCG teams build on Crawlify.
Quick commerce vs modern trade pricing gap for a beverage brand
A leading Indian beverage brand tracked its top 20 SKUs across Blinkit, Zepto, Instamart, and DMart pincode-by-pincode. Crawlify surfaced systematic quick-commerce discounting during specific dayparts — Instamart cutting 8-12% below MRP on Friday evenings while DMart held. The trade marketing team adjusted allowance structure. Modern trade gross margin recovered 140bps in a quarter.
Kirana penetration proxy for a snacks major
An FMCG snack manufacturer wanted to detect competitive movement in traditional trade where they had no direct visibility. Crawlify monitored 4 distributor apps, Meesho reseller listings, and top-20 wholesale platforms, cross-referenced against retail-audit lag data. It surfaced a competitor's regional launch in 3 states 6 weeks before the trade press picked it up. The innovation team responded with an accelerated variant launch.
Launch monitoring for a personal care DTC brand
A personal care DTC brand tracked 12 direct competitors' launch cadence, packaging changes, and consumer sentiment velocity across their Shopify sites, Nykaa, Amazon, and quick commerce. Every competitor SKU carried source URLs and capture timestamps. The feed integrated into the brand's Klaviyo workflows to trigger competitive-response emails automatically.
Frequently asked questions
Quick commerce (India): Blinkit, Zepto, Swiggy Instamart, BigBasket, JioMart, Amazon Fresh India — pincode-level. Modern trade: Reliance Retail, DMart, Star Bazaar, Amazon Fresh, Walmart Grocery, Instacart, Kroger, Tesco, Sainsbury's, and others. DTC and brand.com sites for direct-to-consumer FMCG brands. Ask us about specific chains not on this list.
Put the engine to work on your FMCG signals.
For your FMCG team
Working in brand, trade marketing, category, or NPD? Talk to us about how the engine can be tuned to your portfolio, your channels, and your priority pincodes.
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For your intelligence product
Building a retail or FMCG intelligence platform and need verified SKU-level signals across quick commerce and modern trade? Talk to us about a data partnership.
Become a data partner